Search Engine Optimisation

 

Over 90% of all Internet traffic is search-engine driven. Over two-thirds of this is entirely Google, which means that optimizing your web page to be more compatible with it is instrumental towards your success.

 

At the most basic level, search engine optimisation involves making your web page more accessible for Google’s crawlers – an algorithm that browses your page and indexes it in it in the search engine’s database. 

 

The next step is to have compelling, relevant content that answers people’s queries. Finally, you need a series of optimisations meant to attract visitors, search engines, and improve your competitiveness.

 

Competition Analysis

 

Also referred to as competitor/competitive analysis, this process is a research strategy that will help you rank higher than your competitors. You can think of it as reverse-engineering their SEO strategy (everything from links to keywords, content, and more) and incorporating the most successful elements in our own approach.

 

A well-performed competitive analysis will attract more traffic and earn you more conversions. All of it because you decided to look for clues in the unlikeliest of places.


Keyword Research

 

To reach your audience, you have to learn how they think and find out what they type-in when they’re trying to look for you online. An effective keyword research campaign discovers primary and alternate terms that your business might benefit from.

 

Search intent, well-written content, and authorship all play a part in determining how high you rank on a search engine results page (SERP), with keywords taking more of a secondary role. 

 

Still, the right keywords will lay the foundation for a website that responds to the needs of your consumers.

 

Target Page Content Analysis

 

Keywords have recently become more of a means, rather than an end for SEO practices. Their purpose is to drive you towards your target audience. 

 

With in-depth analytics, we help you create content that targets your audience down to their location, medium, and preferences. Ultimately, this will significantly boost your conversion rates.

 

Link Building

 

In-bound links to your website will give it more authority in the eyes of search engines. In fact, regardless of how well designed or written your pages are, they’re likely sit on a shelf if no quality links can be traced to them.

Our team of experts will ensure that your website benefits from this powerful tool that will propel you to the top of the SERP.

 

Full Website Investigation

 

We help you see beyond your competitors’ webpages. We’ll tell you how many internal and external links they have, what keywords they are using, check to see whether there are any hidden domains associated with their websites, and much more.

 

Metadata Implementation

 

Although you don’t see it, metadata is an important part of a well-designed website. This usually refers to meta descriptions and page titles, both of which are meant to summarize your content. 

With us, you can rest assured that search engines will show your website in SERPs in the best way possible.

 

Content Duplication Checks

 

Google has a series of rules related to duplicate, as well as copied content. While duplicate web pages won’t hurt your SERP rank that much, copied ones will be very low rated. When you work with us, you won’t have to worry about either of the two because each and every one of your pages will be checked against existing ones.