Whether it’s Google, Amazon, YouTube or Facebook, search engines are increasingly focused on delivering an excellent end-user experience. Matching people with the pages that contain the most relevant information for them has never been more pressing.
At the same time, marketers agree that content is the most important thing on your website, since it sets you apart from the billions of other pages. Your content sends your message to your audience and your page’s design should complement it.
Website Page Content
Given the importance of content, many companies have started hiring professional writers to create unique and compelling copy for their websites. In fact, branded and custom content are leading factors behind converting visitors.
If you have one chance to convince someone to buy your product, your website page content is it. We will create content that tells the story of your brand and helps consumers form a connection with your products or services.
Public relations are your main channel of communication with your stakeholders and the media.
Commonly used in the marketing strategy of various brands or products, PR articles will strengthen your brand awareness, engage the wider public, and establish you as a key player in your industry.
Many regular visitors tend to ignore them, but they are vital to the proper functioning of a business, even more so if you want to nurture fruitful B2B connections.
Guest Blog Posting
Guest blog posting is instrumental towards organic link building. With this tool, we help you attract traffic to your website and boost your domain’s authority using external links from current, high-ranking sites.
In turn, this will increase your follower count, social media shares, and drive your lead generation efforts. Many authoritative websites and/or blogs have steep requirements in order to prevent their SERP rank from being negatively affected by this process.
It’s not enough to have good content on your web pages. Your message must be attuned to the industry you’re working in and speak to the needs of your visitors; otherwise it’s pointless. To do this, we will first segment your audience by industry, and then proceed to research them.
More often than not, this will require a significant amount of background research for each niche, talking to customers and/or sales representatives, and conducting a competitive analysis. Once this is done, we will carefully lay out a storyline that includes a series of themes your content will discuss.
This is an on-going, long-standing process that grows and develops alongside your brand/business.
Website News/Blog Management
Part of keeping your website relevant is the ability to report on and discuss current trends. If you’re in the accounting industry, news related to recently published legislation will attract more visitors to your website.
Since websites and blogs are quite different (with the latter having a flatter, chronologic structure), we will maintain both for you. While blogs may be a less-than-ideal way to organise content for your users, they’re a great source of in-depth information and a foundation for link building.